In The Legend of Zelda: Breath of the Wild, the Akkala Ancient Tech Lab is important for those seeking powerful weaponry. Built from an old lighthouse by Robbie, a Sheikah researcher, the lab ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

An enduring partnership between Northwestern Engineering’s Emma Alexander and Sarah Van Wart and YWCA Evanston/North Shore strives to create a more diverse, inclusive, and vibrant community of women ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...

NYFTLab Empowers Women Entrepreneurs to Drive Innovation and Sustainability in the Fashion Industry. The fashion industry is undergoing a tech-driven transformation, and the New York Fashion Tech Lab ...

Amtrak and Union Station Redevelopment Corporation (USRC) agree to restore federal management of Washington Union Station. Also, Transit Tech Lab releases proof-of-concept results that address ...