LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global augmented reality for advertising market is expected to grow at a CAGR of almost 31% during the ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

NEW YORK, April 13, 2018 (GLOBE NEWSWIRE) -- The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use ...

“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (STGW) (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net ...

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...